As most of you probably know, a big player in the luxury automotive industry has opened their doors recently in Montreal. Already in the city for 14 years, Ferrari Maserati Quebec has moved their facility to a new location and is now holding a mere 44 000 square foot. Those modifications have made it the second largest Ferrari Maserati dealership to this day. And luckily enough, we went to see it ourselves.

 

When you first approach the dealership, you cannot overcome the prestigious look of the building. The dark grey foundations mixed with the 30 feet high windows already makes you feel that you are somewhere special. This visual extravaganza continues as soon as you step inside and you witness the perfect symmetry in the division of their Ferrari & Maserati sections.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

After a warm welcome of the staff and a delicious cup of coffee, we proceeded to visit the establishment. At first, you get the glance of what a true Ferrari dealership should be. The space, the colors, the paintings and the materials used to build the place all reminds you the Ferrari style you always knew. It was mentioned to us that the definition of the place was made to fit the strict and severe regulations of the brand itself.

 

When you pass the service counter, you get into the real business. A living room is designed to make you feel at home and it’s garnished with all sorts of historical frames showcasing the brand’s biggest success.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Next thing you know, you’re inside the showroom and now you have to decide whether you want to go for a Ferrari or a Maserati. Although the decision was probably made for a long time by the client, we struggled for a moment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You then have to pass a couple of director offices before you walk into a small room apart, but oh, so important. This is where you can design your own Ferrari. From the type of wheels to the color of the stitching you want inside the cabin, everything is custom.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When we were finished playing around with the materials of your dream car, we continued our journey to the next big thing. It appeared that by the time of our visit, the dealership had just received a pretty special delivery. In the next room was hiding the brand new Hypercar that goes by the name of Laferrari.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Inspired by the masterpiece that was sleeping in front of us; we went on a particular discussion with the Pre-owned Sales Manager regarding their marketing plans for the summer and the upcoming Grand Prix weekend. Sure enough, we’re not allowed to reveal all of this yet, but all we can say is that you will not be disappointed.

 

After we spent a good amount of time with the Hypercar, we proceeded to enter the service room, which actually takes up half of the building’s space. In there, you can find all of the latest equipment to detail, modify, repair and tailor your car to the best of its efficiency.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The service room also holds the company’s inventory of cars. Because when you go to a Ferrari dealership to buy a car, you actually order a car that will be delivered when finished. The option of walking in and leaving with a brand new Ferrari or Maserati is not available.

 

For that reason, you have numerous used cars that are on sale. From old fashioned Alfa Romeo’s to some brand new F12 Berlinetta, you have lots and lots of choices. We were also pleased to witness some other and very well renowned cars along the crowd that we did not expect to be there. (Tips: look for the covered cars in the pictures below)

 

All in all, we had a wonderful experience inside the dealership and we are thankful to the team at Ferrari that made us a private visit and such a memorable day. Impeccable professionalism and class were felt. You can have a deeper look at our visit by looking at the photo gallery below.